Let me be “brief”

As I reported yesterday, the recession is affecting America in so many ways. This one may be the topper of them all. Forget that millions of people are unemployed…because of this recession men are now buying less underwear. Yes, believe it. During hard financial times men will wait longer before buying new underwear. Marshal Cohen, senior analyst with consumer research firm NPD Group states “it’s like trying to drive your car an extra 10,000 miles”.

Mintel (a research firm) states that men on an average buy 3.4 pairs of underwear a year…how can this be??? That is just gross because you know men don’t do laundry that often. I’m hoping the sales of laundry detergent is up! Recently men buying a single pair increased from 5 to 8 percent while men buying packs of four or more fell slightly. This probably means men are only trying to buy when necessary.

I have 2 comments…why did these firms even spend time researching men’s underwear. Did they have a slow week or was the head of ideas out on vacation? My second comment…obviously women have more hygiene when it comes to underwear. 3.4 pairs…I can’t even imagine. Show me one woman who bought only 3.4 pairs of underwear last year and I’ll show you…I guess a man?


The candy man can cause he mixes it with love and makes the world taste good

chuckles-candy by namo_mandos.

I had to laugh, I was reading my San Diego newspaper and they mentioned my sister’s favorite place in the whole world…Dylan’s Candy Bar in New York. Ever since this one guy was laid off in December he has become a “gummy junkie” and has been stocking up on sweets every time he goes grocery shopping; looks like he is not alone. With this recession people need to drown their sorrow with a sugar fix (although my sister needs her fix even in the best of times)! According to Peter Liebhold “candy companies are relatively recession proof”. Good to know! But for others candy sometimes makes us think of better times and can be very nostalgic…NECCO Wafers are now a very hot item.

The candy industry is booming…Cadbury, Nestlé’s and Hershey are all showing profits. Unfortunately the Starbucks of coffee, Ghirardelli, has announced they will be closing some of its luxury retail stores this year (I have tried it and Hershey’s is just as good). Looks like the five and dime type candy is the hot commodity now. Bit-O-Honey, Swedish Fish and Sour Balls are in high demand in Chicago. Cheap is Chic. I loved Chuckles, I would always save the red and black for last since they are the best!

So the lesson learned from today’s Daily Dalia is open a candy store (a cheap one). People will always love candy no matter what (although now I prefer a Chardonnay to Chuckles). What is your favorite past time candy? I just remembered Bottle Caps…I liked them too J

Enough is Enough

OK…now I’m really scared. For the past year I have been dealing quite well with the recession, my hopes have not yet been crushed. That is until yesterday when I heard the awful news, Macy’s is closing 11 stores. Macy’s is my store; I have been a fan since I was just a little girl shopping at the Willowbrook Mall in Wayne NJ. I would take a bus from my town and ride about 20 minutes to get to my world, the mall, which I would spend most of my time in Macy’s. Macy’s in my opinion is for the everyday person unlike other stores. I have never been a Nordstrom fan; just the sound of that woman’s voice paging people over the intercom is so pretentious. I will only shop there out of desperation. Lord and Taylor, Saks and Bloomingdales also fit in this category. Macys has nice merchandise without having their nose up in the air. I’ll never forget my first visit to the Macy’s in NY at Christmas as a kid, talk about being in heaven!

It was odd this past Christmas I shopped at the Macy’s in San Francisco the day after Christmas and their sales were so disappointing. They are famous for their racks of 50% off with a little sign right above that telling you to take another 50% off that price…almost giving it away. All I saw on this day was 40% off signs; I honestly thought I was in the Twilight Zone. You don’t do that the day after Christmas; I’m not a rookie shopper so I walked out not buying anything. Now I’m thinking maybe they had to do that, maybe it was their last attempt to save some stores. At least that is what I will say to myself because I don’t like thinking bad thoughts about my old friend Macy.

Good luck Macy’s, hang in there.

Finally Friday Festive Friends Feature

I’m sick of hearing about this whole auto mess we are in…it should technically be “they are in” but unfortunately it is we.  The recession is getting old real fast and I don’t even want to hear it hasn’t really begun! Sorry, this week has just caught up to me, I am mentally exhausted (along with my family).

Why does it feel like there is not as much cheer in the air this December…we all know why. Let’s just remember that some good will come out of all this crap, we just all need to see that light real soon at the end of this very long tunnel.

Not that this will make your holiday better but if you want to laugh for just a second watch this FRIENDS clip…some classic Holiday moments brought to you by Rachel, Monica, Phoebe, Chandler, Ross and Joey. You may not break out in laughter but I bet you will at least chuckle. Tell me if you don’t.

Has it been a year??

 I’m confused and I’m not sure if it’s only me and everyone else gets it. The headline on my paper said “Recession already year old” according to the National Bureau of Economic Research. I know my memory isn’t as good as it used to be but I don’t remember anyone stating that last December.  I Googled “are we in a recession”…here are a few excerpts.

Some economists define a recession as two consecutive quarters of economic contraction, or a decline in real gross domestic product (GDP). By that measure, the U.S. wasn’t off to a bad start this year. Waiting for the data tends to take some time. As a result, most recessions have not been declared by National Bureau of Economic Research until at least five months after they’ve ended. Newsweek Oct 16th.

Many of our readers have been wondering why we don’t just come out and say the U.S. is already in a recession. Others take issue with our “negative” focus on the economic data that are now flashing warning signs — arguing that these stories just spook consumers and make matters worse. – March 26th MSNBC

There isn’t any recession. The latest figures show that we clearly were not in one as of midsummer, whether you use the rule-of-thumb definition – two consecutive quarters of GDP shrinkage – or the looser concept of a sustained and significant economic decline.- Fortune Magazine – Sept 17th

If payroll jobs decline for a fifth straight month in May, it will be hard to deny that the economy is in a modern recession, a period of malaise and protracted angst–lethargic growth interrupted by periods of contraction–of difficult-to-predict duration.- Forbes June 4th

 Can someone enlighten me? Why did that Chicago song just pop in my mind…Does anybody really know what time it is?

Strike a new pose

I would say for the past week or two everyday in the paper there is a photo of someone holding their head. OK, we get it, the country is in trouble, can we get a new pose! Who knows, these people can be thinking “damn, I forgot to feed the dog this morning”. How about a photo with a light bulb above it suggesting that this person may have a bright idea, lets be optimistic and not so depressing. I scoured the paper yesterday looking for something good, something that might bring a smile to my face. It took awhile but there was a little article…some guy sued a theater for $1250 to pay for dental work because of a chipped tooth due to chewing on an un-popped kernel of popcorn. The good news…the judge said no way, you cannot expect every kernel of popcorn to be popped. Sweet…I love when sue happy people lose.

Maybe today on the front page there will be a photo of a man in the theater with a light bulb over his head thinking “I’m glad I went to the matinee movie today to save money in these hard times and I better be careful eating this popcorn because if I accidentally bite down on an un-popped kernel, I am responsible”.

I now pronounce you, Broke

The big “R” word has now hit the wedding world…hallelujah! Brides and Grooms (or whoever is paying) are tightening the purse strings! Do we really need a flock of doves to be released at the church or do I want to be able to buy gas for the next couple weeks???
I detest that famous line “every girl dreams about their wedding day’, I didn’t and I enjoyed having only 20 people at the event. Weddings have gotten way out of control like most things in life. I admire Jenna Bush for her wedding; it was elegant but yet seemed quite simple for being the daughter of the president.
 I used to assist a caterer (that lasted about 2 months) and seeing the stress and fighting that families went through was just ridiculous, especially when the whole affair is over in 5 hours.
If I had to choose a word for the big day it would be quaint.